So last year Max at Smithereen and I made a short film called 'Truth in Ad Sales' that went through the Meeja industry, in the words of The Independent, 'Like a dose of bad Oysters.' It currently has over 1/4 million hits on You Tube and a fair amount of commentary.
It looks like this:
I get back from holiday last night to find a message from a well known biscuit company asking if I would help make a similar parody for them, "..we'd like you to help us show the real underbelly of this type of retail," they asked.
This has to be a windup. Either way I've laughed so much I've genuinely pulled a muscle in my shoulder.
And it hurts a lot.
I know, a nice cup of tea would do the trick.
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